Companies must create governance frameworks to manage generative AI apps as large language models proliferate. The number of chatbots like ChatGPT is rapidly increasing. Businesses require orchestration to control internal and external AI capabilities. Generative AI will transform websites, search, and work over the next 20 years. Software vendors should integrate AI, not just offer ChatGPT clones. The AI market will commoditize. The value lies in integration, not the models.
Generative AI is the most disruptive technology wave since the mobile internet. The proliferation of powerful chatbots like ChatGPT necessitates strong governance frameworks to manage enterprise AI applications. As the market commoditizes, software vendors must integrate generative AI capabilities rather than offer mere ChatGPT copies. The real value lies in leveraging AI's transformative power through tight integration across business processes. With the right governance, generative AI can unlock immense productivity, self-service analytics, and interactive experiences. But uncontrolled, it risks undermining brand trust and regulatory compliance. The time is now for proactive governance to harness generative AI's benefits while mitigating its risks.
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